Challenges a fashion business chain faces

A-Style is a mid-range designer fashion brand, with 5 stores in major cities and strong business on Facebook, Instagram and TikTok platforms.

Background Scenes & Pains

Before implementing GTG CRM, the store faced serious business challenges, leading to wasted marketing budget and lost potential customers:

• Loss of multi-channel data synchronization: Customer data (leads) from Google Ads, Facebook Ads, Instagram messages, Zalo, and in-store transactions fragmented (disjointed). The Sales team could not have a comprehensive view of customer interaction history.
• Slow response, lost orders: Messages pouring in from multiple platforms (Fanpage, Instagram Direct) were not gathered in one place. Average message response rate over 30 minutes during peak hours, resulting in losing 15% - 20% potential customers.
• High Advertising Costs: Marketing runs Ads continuously but does not optimize the customer file, leading to re-running ads for those who have purchased or viewed the product.
• Lack of automated care process: No Email Marketing strategy or automated messages to take care of customers after purchase and reactivate old customers (Winback).

See more: Common mistakes when running ads

Comprehensive Solution from GTG CRM

GTG CRM has proposed a comprehensive Marketing Automation and Multi-Channel Customer Management solution, helping A-Style consolidate data and automate the care process.

Core features have been implemented:

GTG CRM Features	Objective Solved
Multi-Channel Message Management	Gather all messages from Fanpage, Instagram, Zalo to a single interface, ensuring instant response
Data Synchronization	Integrate data from Google Sheet/Sales Software at the store with Lead Online data, create 360-degree customer profiles.
Marketing Automation (Workflows)	Set up automated care chains via Email and SMS based on customer behavior (abandoned cart, purchased in 30 days, birthday).
Ad Management (Adsync)	Sync Ads and Lead cost data to CRM, allowing accurate measurement of Profit from each campaign, not just revenue.

Standardized Deployment Process

• Consolidate Leads: All Leads from Ads and SMS are automatically assigned Tags (Example: Source_FB_Ads_Tet, Lead_Instagram) and sync to GTG CRM.
• Instant Response: Sales team uses Multi-channel Inbox of GTG CRM. Messages are automatically routed to idle staff, reducing response time to under 5 minutes.
• Build a 360 Profile: In-store transaction data is synchronized, helping Sales know what this customer bought (Style, Size), last interaction where before consulting.
• Automation Care:
• Set up Email/Message reminder for customers who have not purchased in 30 days.
• Auto send birthday discount code via Zalo/Email.
• Customer Tag "High Value" to run a special offer Ads Retargeting campaign (cost optimization).

Results

After 3 months of serious implementation and operation of GTG CRM, A-Style has achieved impressive growth indicators, consolidating its position in the fashion market:

Index	Before using GTG CRM	After using GTG CRM	Growth/Improvement
Rate Conversion Rate	2.5%	5.5%	Increase 120%
Message Response Time	> 30 minutes	< 5 minutes	Reduced by 83%
Customer Acquisition Cost (CAC)	High, Not Measured Accurately	Reduced by 35%	Reduced by 35%
Customer Repurchase Rate	18%	35%	Nearly Doubled
Revenue from Marketing Automation	0%	15% of Total Revenue	Generated New Revenue Streams

Customer Testimonial:

"Our biggest challenge is measuring advertising and retail effectiveness in a synchronized way. GTG CRM not only solves the problem of 'losing orders' from text messages, but also helps us see who our customers are at every touchpoint. Thanks to that, we know which channels to spend money on to achieve real profits."

— Ms. Nguyen Ha An, Marketing Director, A-Style Fashion.

Conclusion

A-Style's Case Study is a demonstration The clearest evidence shows that: In a competitive retail industry like fashion, data consolidation and automating the care process is the key to optimizing costs and increasing conversion rates.

GTG CRM is not just a customer management tool, but a Marketing automation system helps fashion store chains:

• Maximize the value of each incoming Lead.
• Move from transactional sales to building customer relationships.

Are you having difficulty synchronizing customer management and optimizing Ads for your store chain? products?

REQUEST A DEMO NOW: Discover how GTG CRM can help your business Sustainable Revenue Growth like A-Style!