The explosion of digital advertising has been accompanied by an explosion of costs and complexity. As traditional methods become less effective, the question is no longer "how to spend more", but "how to spend smarter". This requires a fundamental shift in the philosophy of running marketing campaigns.

The driving mindset: From “burning advertising money” to using AI to win over data

The digital advertising market is undergoing a drastic transformation. If in the past, small and medium-sized enterprises only needed to spend a large budget to reach customers, now, competition and budget waste (even with large platforms such as Google Ads or Facebook Ads) are increasingly becoming a “headache” for marketers.

A benchmark report from WordStream (2023) shows that in many fields, advertising conversion rates are continuously decreasing, and the cost per conversion (Cost Per Lead) has increased by more than 20% compared to previous years, pushing many businesses into a “high investment but disproportionate efficiency” spiral.

This reality raises an urgent question: Are we investing in creativity and data in a balanced way, or are we still too “emotional” and repeating old mistakes?

This is when artificial intelligence (AI) brings a new breeze, with the ability to process big data and optimize every penny spent on advertising.

AdCreative.ai – “Increasing” digitalization for creativity and advertising performance

AdCreative.ai is not only an AI tool for advertising automation, but also a vivid demonstration of the trend of data-centricity in the modern marketing industry.

With a community of more than 1 million marketers and more than 200,000 global businesses, after only 2 years of launching, AdCreative.ai has overturned old notions about how to build creative communication campaigns.

The platform’s unique strength lies in its ability to update and learn from thousands of real campaigns, pinpointing exactly what drives conversions, from headlines and images to descriptions and landing page experiences.

Tools like “Ad Score” predict ad performance based on real data, allowing marketers to confidently eliminate the costly “trial and error” method of the past.

Real-life innovation: When AI drives performance and creativity

Recent research from independent analytics firms like Yahoo - Publicis (2024) noted that 75% of businesses applying AI in advertising said clearly felt the effectiveness of cost optimization and enhanced customer experience personalization.

AI not only helps automate the creative process, cut production time but also optimizes content for each platform, from Google, Facebook to Instagram.

Real case studies show that businesses when applying AdCreative.ai can increase sales by up to 30 - 40%, while reducing about 25 - 30% of advertising costs per conversion.

The real value comes from AI freeing up creative resources for marketers: reducing campaign setup time from hours to minutes, while increasing engagement through real-time analysis of user behavior and trends.

This is no longer a temporary “technology wave”, but a new standard that will shape the future of advertising global.

In an environment where every penny spent must be proven effective, the time has come for a marketing thinking based on feelings to give way to a data-driven strategy with artificial intelligence as the indispensable “companion” for every business.

Why is this lesson important for SMEs

Lessons from AdCreative.ai show that effective advertising no longer depends on large budgets, but on the ability to analyze data and personalize content with AI.

Especially for SMEs, where there is no team of media buying experts, owning a system that automatically suggests keywords, titles, content and tracks ROI in real time is a great competitive advantage.

GTG CRM Campaigns with integrated AI - Helping Vietnamese businesses do the same

GTG CRM brings the philosophy of "AI for practical effectiveness" to the Campaigns module with integrated AI, helping all businesses, even new ones, to be able to run ads like a pro.

Outstanding features:

• AI writes advertising content: Automatically create headlines, descriptions, captions suitable for each platform (Facebook, Google, LinkedIn).
• AI suggests SEO-standard keywords: Analyze user behavior and suggest keywords, headlines, and descriptions with high conversion potential

• Multi-channel advertising management: Run, track, and compare the effectiveness of multiple campaigns on the same single dashboard.
• Smart reporting: Automatically displays CTR, CPC over time, helping to quickly evaluate actual effectiveness.
• Continuous optimization suggestions: AI analyzes campaign data to suggest content or target improvements.

Benefits for SMEs:

• Save time & Human resources: No need for media specialists, business owners can still run ads themselves easily.
• Optimize budget: AI continuously monitors and recommends adjustments to avoid wasted spending.
• Increase conversion efficiency: Each ad is personalized according to customer files and actual behavior.
• Centralized management in one place: No need to log in to each platform individually, all Facebook, Google, LinkedIn Ads are tracked in GTG CRM.

Conclusion

AdCreative.ai's case study proves that AI has changed the entire way businesses create and optimize ads, from idea to results. Now, Vietnamese businesses can do the same with GTG CRM Campaigns integrated with AI.

A platform that helps write content, create ads, analyze performance and optimize budgets, all in the same interface. No need for high expertise, no need for an agency, AI will help you turn each campaign into a truly profitable investment.