Insights

“One-person operation” business: A booming business trend after the pandemic

Linh Do

532 views

Table of Contents

The world has changed dramatically during the recession. Many people lost their jobs, changed their professions, or simply no longer wanted to depend on a company, colleagues, or any other complex system. The “1 person operating” model, also known as solo business, has been booming in many developed countries and is gradually spreading in Vietnam. Join GTG CRM to learn about the potential and how to exploit this trend in the article!

“Solo Business” – From a Global Trend to a Survival Choice

In the US, statistics show that more than 51 million people are running solo businesses. In Vietnam, this number is also increasing rapidly, especially after the COVID-19 pandemic. Many people are starting to realize that they can start businesses without a team, without large capital. Reasons why this type of business is popular:

  • Flexibility in time, work, and income
  • Ability to control all business operations
  • Freedom to choose work that aligns with personal values
  • Can start immediately with just one clear professional skill
    • The solo business model is no longer an experimental trend, but has become a survival solution for many people in a volatile economic context. Constantly changing technology and the increasing need for self-reliance are the main reasons for this change.

      Suitable professions for the “one-person operation” model

      The good news is that you don't need to be exceptionally brilliant, you don't need to be able to do everything. As long as you have a clear professional skill, you are qualified to get started. Below are some prominent areas that thousands of people are choosing to develop a single-person business model:

      • Design & Technology: If you know how to design websites, create landing pages, build personal brands or possess UI/UX skills, you can absolutely provide services to individual clients and small businesses.
      • Writing & Digital Content: From writing marketing content, PR articles, sales emails to editing ebooks or video scripts, this is a field with very high demand and is perfectly suited for independent workers.
      • Marketing & Advertising: With a foundation in marketing knowledge or the ability to run ads, build sales funnels, and provide digital strategy consulting, you can offer consulting services, implement and monitor campaign effectiveness.
      • Teaching & Consulting: Online courses, 1:1 training, small group coaching, or counseling on psychology, health, career – all are forms of personalized services that can be run alone. System setup & process optimization: If you are tech-savvy, capable of setting up software, optimizing management systems, automating processes… then this is your chance to turn your skills into valuable products or services.

        Advantages of the “1 person – 1 system” model

        The appeal of this business model lies not in its scale but in its flexibility, efficiency, and scalability. When you control everything, you also optimize costs and decision-making speed:

        • Low operating costs: No office rent, staff, or complex management costs
        • Fast decision-making: You don't need meetings, you don't need to ask for opinions, you have complete control
        • Flexible and easy to experiment: You can change direction, try new ideas without spending time adjusting the entire system
        • Focus on expertise: Instead of spending time managing others, you can focus on the work you do best
          • GTG CRM – A system for solo entrepreneurs

            GTG CRM is a platform developed specifically for small businesses and individual startups and independent workers. With integrated AI technology and optimized processes, you can operate a complete business model without hiring anyone:

            You can easily create sales landing pages without programming

            Landing page library with many fields at GTG CRM platform

            Landing page library with many fields at GTG platform CRM

            You can automate sending emails and messages according to the customer journey

            You can create automated email sequences to implement marketing activities

            You can create automated email sequences to implement marketing activities

            You can manage customer data, store and nurture it on a single platform best

            Easily classify customers by customer journey with GTG CRM

            Easily classify customers by customer journey with GTG CRM

            You can track the effectiveness of your Facebook and Google advertising campaigns on an easy-to-view interface, with detailed reporting data.

            You can track advertising campaigns from channels on one GTG CRM platform

            You can track advertising campaigns from channels on one GTG CRM platform

            Schedule and manage social media content from a single platform

            Save hours of content production with GTG CRM platform

            Save hours of content production with GTG CRM platform

            Conclusion

            The "one-person operation" business model will not only be a temporary trend but will become an essential part of the modern service economy. However, without a support system, it is easy to become overwhelmed and miss out on growth opportunities. GTG CRM is an All-in-One platform that helps individuals start businesses without needing a technical team or a large budget. Sign up for a FREE GTG CRM 14 trial today to begin your independent business journey professionally, efficiently, and sustainably!

Optimize Operations Accelerate Business Growth

14-day FREE trial
Full features
No credit card required