The gift industry is always associated with holidays, special events, and anniversaries throughout the year. This is a sector with booming seasonal demand, customers come seeking to choose suitable gifts to express their feelings.

Landing page for gifts for holidays

However, in reality, many gift shops operate with a short-term thinking: they only start advertising when it's too late. This leads to a series of problems such as inventory shortages, high advertising costs, customers not receiving goods on time, and ultimately missing out on significant revenue opportunities.

So how can a gift shop not only “survive” through the holiday season but also achieve steady growth throughout the year? The secret lies in: Building a year-round sales schedule, Combining it with: A SEO-optimized landing page, To attract and convert customers as soon as they start searching for gifts. p>

Why is it necessary to build a year-round gift sales schedule?

The gift industry has unique characteristics compared to many other fields: demand is mainly concentrated on holidays and events. Consumers often don't prepare too far in advance, but expect stores to have products readily available and deliver them on time.

If stores only react in batches, common risks include:

• Out of stock: Hot products sell out quickly, and there's no time to restock.
• Increased advertising costs: The closer it gets to holidays, the more intense the competition, and CPC/CPM increases.
• Customer disappointment: Orders placed but not delivered on time → poor experience, unlikely to return.

Conversely, when you schedule sales for the whole year, the benefits are very clear clearly:

• Proactively maintain inventory, reducing the risk of stock shortages.
• Plan your marketing early, targeting the insights of each season.
• Build a professional brand, ensuring customers always see you as “present at the right time”.
• Achieve stable revenue growth by fully exploiting each peak season.

Gift sales season calendar for the year

Q1 (January – March): Holiday & Love Season Gift

• Lunar New Year: This is the period of highest demand for gifts in the year. Tet gift baskets, wine, tea, cakes and jams… are the main products. Not only individual customers, businesses also need thousands of gift baskets to give to partners and employees.
• Valentine's Day (February 14th): Roses, chocolate, teddy bears, small jewelry… are popular choices.
• International Women's Day (March 8th): Cosmetics, perfume, fresh flowers and accessories are indispensable products.

This is the “golden season” for the gift industry. Landing pages during this period should emphasize emotional elements, package deals, free gift wrapping services and a commitment to on-time delivery.

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Q2 (April – June): Gifts for family & children

• Mother's Day (May): Popular gifts include flowers, delicate jewelry, beauty products, or spa vouchers.
• International Children's Day (June 1st): Toys, backpacks, books, and school supplies are the dominant products.

Content during this period should focus on family feelings and gratitude. Landing pages need to integrate AI copywriting to suggest headlines that resonate with parents' emotions, while emphasizing the safety and significance of the product for children. p>

Q3 (July – September): Back to School & Mid-Autumn Festival

• Back to School Season: This is the time when demand for backpacks, stationery, and school supplies increases high.
• Mid-Autumn Festival: Mooncakes, lanterns, and gifts for family reunions become the most searched-for products.
Practical Experience in Running Facebook Ads

This is the right time to implement remarketing. Customers who have previously purchased gifts for Mother's Day or Children's Day (June 1st) can be reminded via email, text message, or ads to continue shopping. Landing pages should be designed neatly, with a lead generation form for reuse in subsequent seasons.

Q4 (October – December): Peak sales period

• Halloween (October 31st): Costumes, accessories, and spooky toys attract young people.
• October 20th & November 20th: Vietnamese Women's Day and Vietnamese Teachers' Day – flowers, cosmetics, scarves, pens signatures, thank-you gifts.
• Black Friday – Cyber Monday: A vibrant shopping period, technology products, household goods, and combo deals are heavily discounted Dominating.
• Christmas & New Year's Eve: Christmas decorations, wine, and high-end gift boxes are the main items.

This is a lucrative season for all gift shops. Landing pages need to be SEO-optimized to easily rank on Google, combined with AI to create attractive promotional content, and have tools to measure conversions directly.

Landing Page – a growth weapon in the gift industry

A gift campaign, even with good products and extensive advertising, will still be wasted if it lacks an effective "closing point". That's why: landing page becomes a crucial weapon:

• SEO-optimized: Helps customers find you when searching for "Christmas gifts for loved ones" or "corporate Tet gift baskets".
• Optimizes conversions: Clearly displays combos, prices, offers, and a prominent order button.
• Multi-channel integration: Includes registration forms, live chat, and Facebook/Google Ads links.
• Personalized experience: Suggests products based on holidays, budget, or recipient.

Example: A Christmas landing page should have the following structure:

• Main Heading (H1): “Luxury Christmas Gift Box – Fast Delivery Within the Day”.
• Table of 3-4 Gift Package Combos with Clear Images.
• Shipping, Return, and Free Gift Wrapping Service Policy.
• Previous Customer Reviews to Increase Credibility.
• Prominent CTA Button “Order Now – Delivery Before December 24th”.


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GTG CRM – A Complete Solution for Gift Shops

To implement a year-round sales schedule systematically, a store not only needs good products but also effective management and marketing tools.

With GTG CRM, you can:

• Create SEO-optimized landing pages in minutes, with templates available for each occasion.
• Use AI to write optimized headlines, descriptions, and sales content.
• Connect directly with Google/Facebook ads, deploy campaigns quickly.
• Manage multi-channel customers (Facebook, Zalo, Email) on a single platform.
• Automate customer care: holiday reminders, follow-up for forgotten carts, send discount codes for the next occasion.

Conclusion Discussion

The gift industry is a seasonal business, but if you know how to schedule sales year-round and optimize with SEO-optimized landing pages, you can turn "peak season" into sustainable growth opportunities.

Don't wait until the last minute to launch your campaign. Prepare in advance, plan quarterly, and leverage the power of GTG CRM to turn each holiday season into a leap in revenue.