So how do you become a "excellent advertiser" in Google's eyes?

Standard Google Ads Campaign Structure - GTG CRM

That means you have to create a seamless experience from the moment a user searches until they land on your website. Everything has to "fit together" perfectly:

• Keywords must accurately reflect the user's search intent.
• Your ad must contain those keywords and offer an attractive solution.
• The landing page must be the ideal destination, where users find exactly what they need, with lightning-fast loading speed.

• When all three elements combine, Your Quality Score will skyrocket, and Google will "reward" you by prioritizing your ad display at the lowest cost. In short, don't chase budgets, focus on relevance and user experience – that's the path to sustainable profit.

  Let's explore with GTG CRM how to build a solid "Google Ads house," layer by layer.

  Level 1: Account Level - The Foundation for Success

  Your Google Ads account is where all your advertising campaigns are located. From the beginning, you need to clearly define:

  • Business Goals: Why are you running ads? Increase sales, generate leads, or boost brand awareness?
  • Organize logically: Each account should be dedicated to only one brand or one business. This makes it easier to track performance and analyze data without confusion.
  • Link Tracking: This is a crucial step. Make sure you have linked your Google Analysis 4 (GA4) account, Google Tag Manager, and set up Conversion Tracking. A fully tracked account will help you accurately measure the effectiveness of every dollar spent, and thus make the right optimal decisions.

  Level 2: Campaign Level - Dividing into Large Goals

  Campaigns are like the large departments in a house, each with a separate goal.

  You should divide your campaigns based on:

  • Main Goal: Example: Campaign "Generate Leads" for a course, Campaign "Sell" for product A.
  • Large Product/Service Category: Campaign "Marketing Automation" and "Social Media Management" campaigns for the GTG CRM product.
  • Advertising Channels: Separate campaigns Search, Display, Video or Performance Max to avoid budget overlap and easily control performance.
  • Budget & Target: Each campaign will have its own budget and targeting objectives (geographic location, device, time).

    Best Practice: Name your campaigns systematically, for example: [Country] - [Channel] - [Product] like "VN – Search – Marketing Course".

    Level 3: Ad Group Level - Subject Specialization

    If the campaign is a large room, then the ad group is the small filing cabinet in each room. Each ad group must revolve around: a narrow topic or a specific search intent .

    Example: In the “Digital Marketing Courses” campaign, you can create ad groups:

    • Ad Group 1: "Digital Marketing Courses Ho Chi Minh City" (focusing on location-related keywords).
    • Ad Group 2: "Digital Marketing Online Courses" (focusing on online learning keywords).

    Common mistake: Grouping all keywords into one group. This makes ads irrelevant, reduces Quality Score and increases bids.

    Level 4: Keyword Level - Where You Meet Potential Customers

    Keywords are the connecting thread between users and your ads. Using keyword matching types appropriately is a key factor: p>

    • Exact Match: Maximum control, matching the main keyword.
    • Phrase Match: Moderate expansion, capturing more variations.
    • Negative Keywords: Continuously update to eliminate irrelevant queries, keeping traffic streamlined.

    Optimization Tip: For important keywords, apply the structure SKAG (Single Keyword Ad Group). That is Each ad group contains only a single keyword. This ensures the ad perfectly matches the user query, leading to an increase in CTR and an increase in Quality Score.

    Features for creating and managing Google Ads GTG CRM - Integrated AI automatically suggests potential keywords and groups keywords based on user search intent ( purchasing, information gathering, product comparison... ), helping you build the correct ad group structure from the start. Based on customer and competitor behavior, managing and creating ads with Google Ads becomes easier, optimizing keyword research and helping you build a standard ad account structure.

    

    GTG CRM suggests keywords using AI

    Try the Google Ads management tool for free

    Level 5: Ads

    Each ad group needs at least 2-3 ad variations, including Responsive Search Ads (RSA) so that Google can automatically test and find the most effective version.

    Standard ad writing principles:

    • Contain the main keyword: Appear in the title and description.
    • Emphasize unique value (UVP): Why Why should users choose you?
    • Clear Call to Action (CTA): "Sign up now", "Learn more", "Try it free"...
    • Leverage Ad Extensions: Sitelinks, Callouts, Structured Snippets… help your ads stand out and increase CTR.

    Landing Page & Quality Score: Two Factors Determining Success or Failure

    All the above efforts will become meaningless if your landing page is not good. Landing Page must be synchronized with keywords and ad content. A fast-loading landing page with relevant content and optimized for conversion (CRO) will be a big "plus" for your Quality Score.

    Quality Score is a combination of:

    • Expected Click-Through Rate (CTR): Is your ad engaging?
    • Ad relevance: Does the ad match the keywords?
    • Landing page experience: Is the landing page good and relevant?
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    Conclusion

    A standard Google Ads structure helps you attract quality traffic, but converting potential customers into revenue is the ultimate goal.

    This is where GTG CRM plays its role:

    • Automated lead management: GTG CRM can automatically record and categorize leads from Google Ads campaigns, helping the sales team nurture them immediately.
    • Detailed Measurement: GTG CRM reports allow you to analyze in depth: Which campaigns generate the highest quality leads? Which keywords result in the most orders?
    • Multi-channel Integration: GTG CRM helps you track the customer journey from the moment they click on your Google Ads until they interact on Facebook, Zalo, or Email.