The Importance of Keyword Selection

In the highly competitive world of online advertising, keyword selection is not just a step The first step, and a decisive factor in 80% of the success or failure of a Google Ads campaign, is keyword strategy. A meticulously crafted keyword strategy not only helps you reach the right potential customers but also optimizes costs, avoiding wasted budget on clicks that don't lead to conversions. This article will delve into the professional aspects, helping you, from beginners to experienced users, build a strong keyword list that delivers sustainable results. This article will delve into the professional aspects, helping you, from beginners to experienced users, build a powerful keyword list that delivers sustainable results. Search Intent Analysis Search Intent Analysis - The First Step Before thinking about keyword research, put yourself in the customer's shoes. What are they searching for? What are their goals? Analyzing search intent (Search Intent) helps you identify the most suitable keyword types:

• Informational Keywords: Usually educational queries, answering questions.
  • Examples: "how to use Google Analytics", "what is CRM".
  • Applications: Suitable for blog posts, in-depth documents to attract traffic, build brand reputation.
• Transactional Keywords: Expresses a clear intention to buy.
  • Example: "buy CRM software", "order GTG CRM", "price of sales management software ".
  • Application: Used for direct sales campaigns, advertising products/services on Google Shopping or Search.

Clearly distinguishing between these two types of intent will help you avoid wasting budget on informational keywords when the main goal is sales.

Master Keyword Match Types

Google Ads provides three main keyword match types for you to control the scope vi display ads. Using these match types flexibly is the key to optimizing efficiency and cost.

• Broad Match: Has the widest scope, allowing ads to appear when users search for phrases related to your keyword.
  • Example: Keyword "CRM software" can appear for searches such as "customer management tools", "business management applications".
  • Advice: Use cautiously, combine with negative keywords to avoid waste. Suitable for discovering new keywords.

• Phrase Match: Maintains the context of the keyword. Ads will appear when your keyword appears in the query, possibly with other words before or after it.
  • Example: The keyword "customer management software" will show ads for "effective customer management software" or "best software for customer management".
  • Tip: This is the most common and safest type of match, balancing reach and relevance.
• Exact Match: The narrowest scope, only showing ads when the search query completely matches or has a similar intent.
  • Example: The keyword [GTG CRM software] only appears when users search for exactly "GTG CRM software", “GTG CRM software", “GTG CRM solution".
  • Advice: Prioritize using keywords with high purchase intent to optimize costs and increase conversion rates.

Long-tail Keyword Strategy

Instead of focusing on short, general keywords like "CRM" or "software", prioritize long-tail keywords (long-tail keywords). These are phrases Keywords with 3-5 words or more clearly express the user's intent and have a higher conversion rate.

• Examples: "CRM software for small and medium-sized businesses", "price of advertising management software", "how to effectively manage multi-channel messaging".

Why use long-tail keywords?

• Lower cost: Competition is usually lower, helping to reduce bids.
• High conversion rate: Customers already have a clear intention to buy, increasing the likelihood of conversion.
• Reaching the right audience: Minimizing unnecessary clicks Related, increase traffic quality.

Data Analysis and Using Negative Keywords

An advertising campaign cannot succeed without data analysis.

• Choosing keywords based on data: Using Google Keyword Planner to evaluate Search Volume and Competition level. If budget is limited, prioritize keywords with moderate traffic (around 1,000 - 3,000 searches/month) for a better chance of display.
• Negative Keywords: This is the secret weapon to help you optimize costs. Use negative words like "free", "recruitment", "compare", "review" to eliminate queries that don't generate conversions.

Optimize the Process Above With GTG CRM

GTG CRM integrates AI Keyword Research to make keyword research faster, more accurate, and data-driven than ever before:

• Smart Keyword Suggestions: AI analyzes based on website topic, ad content, and market trends, thereby suggesting a list of keywords with the highest potential. You no longer have to manually filter hundreds of keywords.
• In-Depth Competitive Analysis & CPC: Each keyword is analyzed by GTG CRM according to search volume, competition level and estimated CPC, making it easy for you to identify which keywords are optimal for your budget and advertising goals.
• Direct Competitor Analysis: Instead of guessing, you can enter competitor's website for the AI system to extract the set of keywords they are exploiting. This provides a comprehensive overview, helping you position your advertising strategy more accurately.

With GTG CRM, you have at your fingertips a comprehensive picture of keywords: saving time, optimizing costs, and improving competitiveness on Google Ads.

Try GTG CRM's keyword research tool

Conclusion

GTG CRM is not just a customer management software, but It is also a powerful multi-channel marketing platform, helping you run effective advertising campaigns, from keyword research to managing and optimizing the entire marketing funnel. Are you ready to take your Google Ads campaigns to the next level with a well-structured keyword strategy? Contact GTG CRM today for in-depth advice on comprehensive marketing solutions.

Try our Google Ads management tool for free