Why is automated email marketing the key to growth?

Besides a good product, customers also expect personalization and timely interaction. For small businesses with limited resources, it is difficult to meet these expectations. This is where automated email marketing plays its crucial role:

• Saves time and effort: Automation helps you send emails at the right time, to the right people without manual intervention, freeing up time for other important tasks.
• Personalization at scale: You can segment customers and send email content tailored to each stage of their buying journey, increasing open and conversion rates.
• Effectively nurtures potential customers: A well-designed automated email sequence will help "warm up" cold leads, turning them into loyal customers.
• Sustainable sales growth: By maintaining connection and providing continuous value, you encourage customers to return for purchases, and easily upsell or cross-sell products/services.
• Increase ROI (Return on Investment): Email marketing often delivers the highest ROI compared to other marketing channels when implemented correctly.

Email marketing is not just a simple marketing tool, but also a powerful communication channel to build and nurture strong relationships with customers. In a highly competitive environment, owning an effective Email Marketing system will help small businesses optimize all interactions, thereby turning potential customers into a sustainable revenue source.

Steps to build an automated email system with GTG CRM

To build a truly effective automated email marketing system that helps you connect with and convert customers seamlessly, you need a powerful and easy-to-use tool. GTG CRM is the ideal platform that meets these criteria, providing a comprehensive solution. Here are the detailed steps to get you started:

Step 1: Choose a GTG CRM Email Template

First, use a GTG CRM Email Template to create an automated welcome email sequence. The first email should be sent immediately to confirm registration and introduce the value you offer. You can easily set up the automatic sending function for emails when you have a new contact within our Automation Workflows module. GTG CRM provides many pre-designed email templates for specific purposes such as: Welcome Email Appointment Reminder Happy Birthday Email Holiday Campaigns (Christmas, New Year, etc.)

GTG CRM helps you create automatic welcome emails on beautiful email templates

Step 2: Step 2: Send mass emails or set up automatic sending

After completing the email content, you can choose to send in two ways:

• Mass sending: You send emails to a group Specific customers, for example, the group of customers who just left their information, the group of customers with birthdays in the month… Sending in bulk only requires a few steps: select the contact file and click send or schedule sending. Automatic sending: You set up emails to be sent automatically according to specific events such as: When a customer just registers → send a welcome email; 1 day before the appointment → send a reminder email; On their birthday → automatically send a birthday greeting. All of this can be set up in the module: Automation Workflows Each email is sent at the right time, to the right person, helping you maintain continuous connection without having to manually check and operate. In addition, all customer interactions via email are stored and updated in the customer profile on GTG CRM, giving you a comprehensive view and personalizing your next strategies. Furthermore, you can also view important metrics such as the Email Open Rate.

  Step 3: Monitor Results and Optimize Content

  To ensure that your automated Email Marketing system delivers maximum effectiveness and continuous improvement, measuring and analyzing data is extremely necessary so you understand what is working well and what needs adjustment:

  GTG CRM provides detailed reports on each email campaign: Send rate, open rate. From there, you'll know which emails are performing well, which content is engaging readers, so you can continue to adjust and improve. Thanks to this measurement, each subsequent campaign will become more effective, you'll no longer work in the dark, but will always have data to make decisions.

  

  The GTG CRM dashboard allows you to view detailed campaign results

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  Conclusion

  Automated email marketing helps small businesses optimize time, personalize interactions, and nurture customers effectively, turning new customers into sustainable revenue. GTG CRM is a powerful tool that supports you from creating automated email marketing campaigns to detailed reports.