Remarketing Techniques: Turning Potential Customers into Real Customers In the Real Estate

This article will delve into what Remarketing is, why it's important, how to implement it, and especially, how GTG CRM helps you manage and optimize this entire process.

What Is Remarketing?

Remarketing Is Why Is It Important?

Remarketing is an advertising strategy that displays your message again to people who have previously visited your website, viewed your products, or interacted with your mobile app. Instead of reaching completely new users, you focus on those who have shown a certain level of interest in your products/services.

The Importance of Remarketing:

• Increase Conversion Rate: Most users don't make a purchase on their first visit. Remarketing helps you "remind" them of your product and motivates them to return to complete the transaction.
• Cost-effective: The cost of re-engaging a potential customer is often much lower than the cost of acquiring a new customer. Furthermore, remarketing ads often have a higher click-through rate (CTR). Building Trust: Consistent appearance helps strengthen brand recognition and build trust with customers. Steps to Implement an Effective Remarketing Campaign Step 1: Create an Audience List This is the most important step. You need to categorize users into specific groups based on their behavior. Google Ads allows you to create several different lists: p>
  • General List: All people who have visited your website.
  • Lists by specific behavior:
  • People who have viewed a specific product page.
  • People who have added products to their cart but haven't paid.
  • People who have visited your blog page.
  • People who have filled out a contact form but haven't finalized their order.

  Step 2: Setting Up a Marketing Campaign

  Again

  After you have the list, you will create a Google Ads campaign with appropriate formats:

  • Search Ads (RLSA): Show search ads to people who have visited your website when they search again for related keywords.
  • Display Ads: Show dynamic images or banners on millions of Google partner websites.
  • YouTube Ads: Show video ads to people who have visited your channel or website.

  Step 3: Optimize Ad Templates

  Ads

  Ad content for Remarketing needs to be personalized.

  • Ad content: Ad templates for people who have viewed the product need to be different from ad templates for people who have added items to their cart. Create compelling messages like "Complete your cart", "Exclusive offer just for you", etc.
  • Clear Call-to-Action (CTA): The call-to-action button needs to be strong and encourage them to return.

  Optimizing Remarketing with GTG CRM: Accelerating Order Closing Speed

  Attracting users back is only half the story. What truly determines revenue is how you manage and nurture those leads. This is where GTG CRM shows its superior power.

  1. Classifying Leads from Remarketing Ads

  When a potential customer clicks on a remarketing ad and fills out the form on the website, GTG CRM it will automatically record and classify them. The system will save the entire history of interactions: which products they viewed, which ads they clicked on, when they filled out the form...

  • Automatic tagging: You can set it up to GTG CRM automatically tag "Lead Remarketing", "Cart Lead" or "Lead viewed product X".
  • Building customer profiles: All information from browsing history to calls and emails is stored in a single profile, giving the sales team the most comprehensive overview of the customer.

  2. Automating Exclusive Customer Care Processes

  Based on automated lead classification, you can set up automated customer care scenarios with GTG CRM.

  • Scenario for abandoned cart users: As soon as GTG CRM records a lead from remarketing ads for the cart, the system can automatically send a friendly "reminder" email. If there is no response after 24 hours, an SMS message with a small discount code will be sent to encourage them to make a purchase.
  • Scenario for those who have filled out the form: If a lead has viewed the product and filled out the form, GTG CRM can immediately send a thank-you email with a detailed product catalog. At the same time, the system will automatically create a task and send a notification to the sales staff to contact them immediately.

  3. Comprehensive Performance Analysis

  GTG CRM Not only does it help you manage leads, but it also provides detailed reports on the effectiveness of each campaign.

  • ROI Measurement: You can easily compare the cost spent on remarketing ads on Google Ads with the actual revenue these leads generate.
  • Conversion Rate Analysis: GTG CRM Allows you to see the conversion rate from leads to customers for the "Remarketing Lead" group compared to other lead groups, helping you adjust your budget and strategy accordingly.

  Conclusion

  Remarketing is an indispensable advertising strategy for maintaining connections with potential customers. However, true effectiveness only comes when you have an automated and professional customer care process. p>

  With its ability to track, categorize, and automate the customer care process, GTG CRM is the perfect tool to turn advertising clicks into actual sales. Don't let your Remarketing efforts go to waste, let GTG CRM help you turn every lead into a business opportunity.

  Try the Google Ads management tool for free