Challenges of Operating a Small Business in the Digital Age

Digital startups offer many opportunities with readily accessible tools and knowledge. However, operation is not easy: Customers have high expectations, the market is constantly changing, and costs are ever-increasing. Efficient operation is a matter of survival, and here are some common obstacles that startups often face:

Limited Resources, Increasingly Complex Tasks

When starting or running a small business, most individuals or teams face limited resources, from personnel and finances to time. In the early stages, handling everything yourself might be feasible, but as the scale increases, you may encounter overload and find it difficult to maintain long-term efficiency when you take on too many tasks:

• Writing and managing content
• Customer care and support
• Running advertising and marketing
• Order processing and logistics
• Monitoring and analyzing overall performance

Disjointed tools, messy data

A common problem is that small business owners often use too many disjointed tools. Each tool solves a part of the problem, leading to scattered data. As a result, you easily miss potential customers, provide care at the wrong time, or send the wrong message.

Unable to measure effectiveness, decisions based on intuition

Without a central system to collect and analyze data, almost every decision is based on intuition. This leads to difficulty in evaluating performance and optimizing resources. The consequence is wasted budget and missed opportunities to improve business performance:

• Unable to evaluate advertising performance
• Unable to know which emails are generating conversions
• Unable to distinguish high-value customer groups

Easily burned out, difficult to scale

Lack of a system also means you have to "work your head off" all day. Spending all day handling trivial tasks:

• No standardized procedures for operation
• Unable to delegate tasks to others
• Unable to identify priorities

This situation, if prolonged, leads to a loss of motivation, burnout, and makes it very difficult to scale up when needed. That is also the most insidious but dangerous reason why many small businesses stop growing before they can even begin to develop.

Discover how to build an optimal marketing & sales system with GTG CRM

GTG CRM: The "powerful assistant" that transforms complex operations into simple ones

GTG CRM is a solution specifically designed for startups and small businesses, helping to integrate all core operations. This helps business owners save time managing and making more accurate decisions, instead of handling daily tasks, specifically as follows:

Integrating all operations

GTG CRM delivers superior value by integrating the entire business operation process into a single platform, simplifying work and improving efficiency. GTG CRM helps you create landing pages, email marketing, multi-channel messaging, customer management, and marketing all in one platform. You can do it all in a single interface, reducing operation time and avoiding errors due to data out of sync.



Integrated features on a single platform

Automation saves time & cost

GTG CRM offers a significant advantage to small businesses through its powerful automation capabilities, optimizing customer interaction processes. Thanks to its intelligent features, this system allows for high performance maintenance, personalized customer experiences, and cost savings:

• Set up automated execution processes: Build intelligent customer care flows with GTG CRM's pre-made email templates
• Smart content suggestions using AI: Suggests relevant content, helping to create engaging messages without a large team.


Intelligent AI helps you build engaging content quickly

Data-driven decision-making

Instead of relying on intuition, business decision-making today requires clear data. GTG CRM provides a visual reporting system, helping you track the effectiveness of each advertising campaign:

• Track the effectiveness of each advertising campaign: Provides data on advertising performance, helping to identify which campaigns yield the best results, thereby allocating budget appropriately.
• Measure email open rates: Track the rate of recipients opening and interacting with emails, helping to evaluate the effectiveness of email content, optimize sending times, and increase customer reach.
• Evaluate the performance of posted content: Analyze the level of interaction of social media posts, helping businesses understand customers and refine content strategies.


Detailed report with full metrics provided by GTG CRM

Conclusion

Many small businesses are hesitant about technology due to concerns about high costs and difficulty of use, but GTG CRM is the solution. Instead of many separate software programs, you only need a single platform, fully featured and easy to use, at a very reasonable cost, suitable even for those who are not very tech-savvy.