Core elements of an SEO-optimized website/landing page

A website/landing page is considered SEO-friendly when it satisfies technical requirements, content, and user experience. Below are the most important factors.

Domain and Hosting

• Domain: Should be related to the content or brand name. Domains with a long usage history generally have higher reliability.
• Hosting: High-speed hosting and a server IP address that matches the user's location will help the website load faster. Domain names .com or .vn are generally more trusted by users.

Website Speed (Page Speed)

• Page load speed is an extremely important ranking factor. A slow-loading website will cause users to leave and increase the bounce rate. .
• SEO-optimal page load speed is usually 1-3 seconds. You need to optimize both the desktop and mobile versions to ensure the best user experience.

Website Structure

• A logical, easy-to-navigate website structure will help users and search engine bots easily discover and understand your content.
• Design the structure based on customer behavior so they can easily find the information they need.

Mobile-friendly design

• Search engines prioritize websites that are mobile-friendly mobile-friendly. If your website is not optimized for mobile devices, you are highly likely to lose a large number of potential customers. On-page factors
• URL: The page link should be short, easy to read, and contain the main keywords.
• Heading tags (H1, H2, H3): A clear heading tag structure not only helps bots understand the content but also makes the article easier to read for users.
• Meta Title & Meta Description: This is what users see in search results. An engaging title and description containing keywords will increase the click-through rate (CTR).
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Elements to Master When Doing SEO



Elements to Master When Doing SEO

A standard SEO website is the perfect combination of many detailed elements, from content and links to structure technical.

Content: The Heart of Every Website

Content is the most important element, the heart of every website. Quality content is content that provides real value, useful knowledge, or solutions to users.

• Content Quality: Content must be user-oriented, helping to solve their problems. Quality content will keep users on the page longer, reduce bounce rates, and build brand credibility.
• Creating Expert Content: This is the best way to attract natural links. When you are considered an expert in your field, your online reputation and visibility will increase significantly.
• SEO Optimization: Each article needs to meet technical criteria such as reasonable keyword density, clear title tag structure (H1, H2, H3...), and have appropriate internal and external links.

Backlinks & Authority: The Website's "Vote" Links, especially external links pointing to your website, act as a "vote" or endorsement from other websites. Quality Over Quantity: One link from a reputable, authoritative source relevant to your topic will be worth far more than hundreds of low-quality links. Backlink Building Strategy: Instead of buying and selling links, focus on creating valuable content, building relationships with influencers, and leveraging social media to spread your content. Natural backlinks are the best backlinks.

Anchor Text: Anchor text helps search engines determine what the content on the linked page is about. It is necessary to use diverse anchor text to avoid being considered manipulative.

Technical Optimization & On-page: Building a Solid Foundation Technical and on-page factors determine whether your website is search engine and user-friendly. Domain Name and Hosting: The domain name should be relevant to the content and have a long lifespan. High-speed hosting and a server IP address suitable for the website's location will improve page load speed. Website Speed: Page load speed is a crucial ranking factor. A fast-loading website provides a better user experience and is highly rated by Google. SEO standards are 1-3 seconds. Website Structure: A logical, clearly hierarchical website structure will help users and search engine bots easily navigate and understand your content. Mobile-first Indexing: Search engines prioritize websites with mobile versions. If your website is not mobile-friendly, your ranking will be severely affected.

On-page factors: Optimize title tags (H1, H2, H3...), Meta Description, URL, and use high-quality images/videos.

User Experience (UX) and Social Networks

User experience is a core element that search engines focus on. They want to provide results that users are satisfied with.

• Optimizing user behavior: Factors such as Time on site (time on page), Bounce rate (bounce rate) and Click-through rate (click-through rate) are important signals that help search engines evaluate the quality of the user experience on your website.
• Social media: Social media plays an indirect role in spreading content, building brand and reputation. Although links from social media don't have the same SEO value as backlinks from websites, they are still a useful tool to increase traffic and potential customers.

Conclusion: SEO is a comprehensive ecosystem

To succeed in SEO, you need to consider it as a way to contribute to the overall ecosystem in your industry. That is serving your audience with quality content, building relationships, and increasing brand credibility.

When a website is built with SEO in mind, all other Digital Marketing activities will be more effective. Increased organic traffic will bring in more potential customers. This is where a centralized management platform like GTG CRM comes into play: it helps you automatically collect lead information, categorize it, assign tasks to your Sales team, ensuring you don't miss any business opportunities. A website optimized for SEO is the foundation, and integrating it with an intelligent platform like GTG CRM will help you build a perfect Digital Marketing campaign, from attracting customers to achieving sustainable revenue conversions.