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Optimize every touchpoint on the customer journey with GTG CRM's Omnichannel Messaging

Hoc Tai

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As consumers move between platforms like Facebook, LinkedIn, and Email every day, a consistent experience and seamless communication are key to building trust and driving action. However, for many small businesses, keeping up with customer messages, categorizing, responding quickly, and remembering conversation history across multiple channels remains a challenge. In this article, GTG CRM will share with you the secret to solving this problem.

Challenges in managing multi-channel customer communication

Customers don't choose a single channel to interact with you. They might message you on Facebook today, send an email tomorrow, and then comment on YouTube a few days later. The lack of a centralized management system will lead to wasted time and a reduced customer experience:

  • Missing important conversations: Customers interact on multiple channels such as Facebook, Gmail, etc., increasing the risk of missing messages, comments, or requests, leading to lost business opportunities.
  • Delayed responses: Constantly switching between platforms and manually managing messages prolongs response times, causing customers to wait and potentially turn to competitors.
  • Inconsistent information: When each employee manages a separate platform, the risk of providing inconsistent or conflicting information to customers increases, reducing the credibility and professionalism of the business.
  • Customers lose trust and Leaving: A fragmented and disjointed interaction experience makes customers feel neglected, leading them to easily abandon the product/service.
  • Time-consuming and chaotic workflow: Manual operation, with each message in a separate tab and each conversation handled independently, wastes time, reduces productivity, and creates chaos in the work of employees.
  • Disjointed, unprofessional customer experience: Customers do not receive a consistent and seamless experience across channels, making them feel that the business lacks professionalism and does not invest seriously in customer care.
  • Omnichannel Messaging GTG CRM: The Secret to Personalized Selling

    To master the customer journey and maximize conversions, you need a powerful tool. GTG CRM is the perfect choice, unifying all cross-platform communications into a single place, helping you quickly understand needs, build relationships, and boost sales with outstanding features:

    Unify all communication channels in a single place

    In the modern business environment, customers can reach you from countless different platforms, creating a significant challenge in managing fragmented information. To save you from having to "race" between applications and miss out on valuable opportunities, GTG CRM offers the optimal integrated solution:

    • Seamless multi-channel connectivity: Integrating the most popular communication channels today such as Facebook, Gmail, Outlook, SMS, WhatsApp, Yahoo… into a single system
    • Centralized management on one screen: Helps you manage and respond to all conversations from different platforms on a single screen, completely eliminating the need to switch back and forth between multiple applications
    Consolidate messages from all channels into one GTG CRM platform

    Consolidate messages from all channels into one GTG CRM platform

    Smart message management to avoid missing potential customers

    Gathering all messages in one place is just the beginning. The real challenge lies in how to scientifically handle that massive flow of information, ensuring no sales opportunities are missed or responses are delayed. Here's how GTG CRM solves the problem:

    • Categorizing conversation status: Allows you to proactively attach status tags to categorize and build personalized customer care strategies.
    • Batch messaging: GTG CRM supports sending bulk messages to customers, saving you 10-15 hours per week.
      • GTG CRM's customer behavior tagging feature

        GTG CRM's customer behavior tagging feature helps you easily manage your customers

        Interact directly with Live Chat & other channels to close deals

        The moment a customer visits your website or Landing Page is the "golden moment" to Transform their interest into purchase action. Instead of letting them leave with unanswered questions, you can proactively approach and advise them immediately with GTG CRM features:

        • Integrate Live Chat directly on the Landing Page: Allow visitors to ask questions and receive instant responses from your team on the same platform for conversation management
        • Increase conversion rates at the touchpoint: Provide timely customer support while they are considering a purchase, thereby directly impacting and significantly increasing conversion rates at the point of decision
        • Store the entire history and customer journey: Every conversation is carefully stored and linked to customer journey data such as campaign source, pages viewed, and content they received
        Integrate Live Chat directly on GTG CRM Landing Page

        Integrate Live Chat directly on GTG CRM Landing Page

        Conclusion

        GTG CRM's Omnichannel Messaging feature is a superior solution that helps small businesses unify customer communication across all channels, thereby personalizing the experience and optimizing sales performance. You will no longer worry about missing messages or wasting time on manual management.

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