>Below are 5 metrics that every "professional" must know by heart to invest money in effective advertising. >

Click-Through Rate (CTR) - The secret to attracting customers at first glance!

Click-Through Rate (CTR)

>Imagine you are browsing the internet and see tons of ads. CTR is the "attraction" of your ad, determining whether users will stop and click on it. It's not just a number, but Google's "favorite metric," showing whether your ad is "in line" with the searcher's preferences. High CTR is evidence that you understand your customers extremely well. Your ad solves the right problem, the headline is engaging enough, and the extensions are making your ad stand out from the competition. Conversely, a low CTR is a reminder: your ad content is "boring" or not targeting the right audience. In the case of a client in the e-commerce industry selling smart home appliances, the CTR is "sluggish." Even though the ad is always at the top, the number of clicks is very low. After analysis, we realized the ad was too general. For example, instead of just saying "Modern kitchen appliances," we tried changing it by going straight to a specific need: "Air fryer A - 30% off - Healthy cooking." As a result, CTR increased 4 times. The lesson learned is: get straight to the customer's problem, don't beat around the bush!

Don't let your ads be "invisible" to customers. Turn CTR into a secret weapon to attract them.

Cost Per Click (CPC) - Cost per click: Don't just pay, "buy" effectiveness!

• CPC is a number that reflects how much you pay per click, but it is heavily influenced by Quality Score. A high Quality Score means you can pay less than your competitors and still achieve a higher ranking. Because Google wants to provide the best experience for users.

For example, a warehouse management software (WMS) company might encounter problems when its CPC is unreasonably "expensive," causing its budget to evaporate quickly. We discovered that the keyword's Quality Score was only 4/10. The problem lay in the lack of relevance: the ads were too general, while the landing page wasn't focused on the product. We then dissected the campaign, redesigned the ad to focus on features like "real-time inventory management," and built a dedicated landing page for the WMS software. As a result, Quality Score soars, CPC drops by over 40%. Less money spent, more effective.

>Optimize Quality Score, don't just focus on increasing bids.

Conversion Rate: Where "clicks" turn into "money"

>Once a customer clicks on your ad, they've "stepped" into your "store". At this point, the playing field is no longer Google's, but your landing page's. Conversion Rate is the metric that determines whether your "store" is attractive enough to retain customers.

• A high conversion rate shows that your website is user-friendly, easy to use, and has a strong enough call to action (CTA). Conversely, a low conversion rate is a warning sign: your website has a "flaw" that causes customers to leave midway.

• >So, don't just focus on advertising, invest in your "store".

  Create a SEO-optimized Landing Page now
  

  Landing page library with 100+ templates from GTG CRM

  Return on Ad Spend (ROAS) - The ultimate measure of profitability

  You run ads to make money, not to burn it. ROAS is the "financial report" of your campaign, telling you how much revenue each dollar spent brings in. It's the final metric for you to evaluate: Is this campaign "profitable"?

  • • A high Quality Score is the result of synchronization between keywords, ad copy and landing page. If these three elements match, Google will rate you highly. This also means that, if you do it well from the start, you will save a lot of money.

    Therefore, the key to winning is not "bidding" but "bidding on quality".

    Manage and create Google Ads easily with GTG CRM

    Did you know that optimizing these metrics will become easier than ever with a powerful support tool?

    GTG CRM understands the difficulties of managing Google Ads. That's why we developed a feature to help you manage and create ads directly on the platform:

    • Create ads quickly with AI: GTG CRM integrated AI >helps you create ad content and headlines in just minutes. No more headaches thinking of ideas, AI will suggest the most SEO-friendly and attractive ad templates.
    • Centralized management: You can track performance, adjust budgets, and optimize your Google Ads campaigns right on the same interface as other channels. This saves time, synchronizes data, and provides an overview of marketing effectiveness.

    Conclusion

    Google Ads is not just about spending money, but about the art of optimizing and analyzing data. By mastering these metrics, you will turn ads into a powerful tool that generates sustainable revenue. Do you have any questions about these metrics? Let's discuss them with GTG CRM.

    Try the Google Ads management tool for free