In this article, let's explore the 5 most common reasons why Facebook ads are rejected and how to handle them effectively.

Reasons why Facebook rejects ads

Most advertisers have experienced situations where their ads are not approved. Below are 5 main groups of reasons that you need to know:

1. Violating Facebook's advertising policies

This is the leading reason. Facebook has a set of Community Standards, Commerce Policy and many related regulations . Some common violations:

• Advertisements containing prohibited content (sensitive, misleading, sensationalist headlines, false information).
• Using images of the body, violent elements, sexist, religious, or ethnic discrimination.
• Promoting prohibited products/services: stimulants, tobacco, alcohol, weapons, gambling, cryptocurrencies.
• Content belonging to the strictly censored categories: healthcare, real estate, finance.
• Job postings lacking transparency regarding benefits or compensation.
• Using the “Facebook” brand in advertising content.

Especially: If the landing page is faulty, inaccessible, or irrelevant to the ad, the system will also reject it.

If you need to learn how to write proper content and avoid rejection, see more: Top 3 Facebook Ad Content Mistakes That Waste Your Budget

2. Fanpage not eligible to run ads

Even with valid content, ads can still be blocked if the Fanpage lacks credibility:

• Unverified page, low engagement, or copied posts.
• Fanpage previously accused, violating policies, or flagged for spam.
• Operates in sensitive areas: weight loss, finance, cryptocurrency.
• Linked to an advertising account that has been disabled.


Full verification to increase credibility for your Fanpage

3. Advertising Account Violations

This is the key reason why many people lose their accounts completely.

• Accounts that have violated or been reported: Ads rejected multiple times, reported as spam → gradually restricted and may be permanently locked.
• Serious Violations: Promoting counterfeit goods, fraud, illegal data collection, spreading false information → account may be permanently disabled.


Ad account locked

4. Problems with Visa payment card

A payment card is a mandatory requirement to run ads. Some common errors:

• Payment failed: Incorrect card number entered, expired, insufficient balance, online payment not enabled.
• Card rejected: Using a domestic card not supported internationally, international payments not activated.
• Suspended due to security: Using the same card for multiple accounts, outstanding fees, frequently changing cards.


Advertising payment card error

5. Errors from Facebook itself

It's not always your fault. Sometimes the system malfunctions:

• The AI algorithm mistakenly flags ads as violations.
• Server or ad review system error.
Discover how to write effective ads

How to appeal when an ad is rejected

When your ad is not approved, Meta will send a notification via email or in Ads Manager. If you believe your ad was wrongly rejected, you can appeal in two ways:

1. Appeal directly in Ads Manager

• Log in to Ads Manager.
• Click on the rejected ad notification → select Request Review.
• Fill in contact information, submit verification documents (ID card/Passport)
• Wait for a response via email.

2. Appeal via Meta's support link

• Get your Ad ID in Ad Manager.
• Access the support link → select the account you want to appeal.
• Write a detailed description, attach illustrative images (if any).
• Click Request Review.

• Tip: writing appeals in English usually gets processed faster.

  Conclusion

  To minimize Facebook ad rejections, you need to comply with policies, build a reputable Fanpage and keep your ad account clean. At the same time, ensure your payment card is valid and patiently appeal when encountering system issues.

  A successful advertising campaign depends not only on engaging content but also on thorough preparation and adherence to Facebook's "rules of the game". With GTG CRM – a multi-platform marketing platform integrated with AI, you can manage customers, optimize advertising and deploy campaigns more effectively, saving time and costs.

  If you want to learn the entire advertising process from A to Z, see this article: The Best Facebook Advertising Plan for Beginners 2025 [Includes 8 sample sheets]