Why is customer data "gold" in sales?

In a fiercely competitive business environment, selling is not just about simply introducing a product. You need to answer the questions: Who are the customers? What do they need? What is their purchasing behavior? This is where customer data shows its value.

Steps to effectively analyze customer data with GTG CRM

Collecting and analyzing customer data can become complicated without the right tools. To simplify this process, you need to perform each analysis step efficiently and systematically.

Step 1: Build a Unified Data Platform

The foundation for any successful strategy is having a complete and scientifically organized data source. To achieve this, you need to proactively collect and centralize all customer information from various channels into a single place:

• Customer Data: All customer information left from Landing Pages, Live Chat, etc., is automatically collected into the CRM, including conversations and information from advertising campaigns.
• Centralized Customer Profiles: Instead of having fragmented information across multiple platforms, you need to gather all data about each Lead and customer into a single profile.

This is where GTG CRM's detailed customer data centralization feature comes into play, ensuring all your information is tightly managed and easily accessible.

Step 2: Customer Assessment and Segmentation

Once the data is centralized, you can transform that wealth of information into insightful conclusions, helping you accurately identify your most promising customers and the sales opportunities awaiting you.

• Smart Customer Segmentation: Easily categorize customers into different groups (VIP customers, potential customers, existing customers, etc.) based on the source from which they come.
• Lead Evaluation: Evaluate the potential of each lead through their interactions. The sales team will immediately know which are "hot leads" to contact right away, optimizing time and increasing the chance of closing a deal.

To optimize this process, you can leverage GTG CRM's automation and audience customization features, helping you quickly identify and focus on the highest-value leads.

GTG CRM allows customization of the target audience according to individual needs

Step 3: Measurement & Continuous Performance Optimization

To ensure your sales strategies deliver the best results, you need to continuously monitor and optimize performance. This goes beyond simply identifying opportunities; it also includes accurately evaluating implemented activities and making timely adjustments by:

• Generate detailed performance reports: This gives you a visual overview of the performance of each salesperson, each campaign, or each stage in the sales funnel.
• Analyze campaign effectiveness: Based on collected data, you can accurately assess the effectiveness of marketing campaigns and reallocate your budget more intelligently.

All of these in-depth and detailed analyses are provided by GTG CRM, giving you a comprehensive and insightful view of all aspects of your sales performance.



GTG CRM allows you to check the devices that potential customers have viewed. Advertisement

See more about creating a standard customer profile

Conclusion

Customer data is "gold," and effectively leveraging it is crucial for growth. With GTG CRM, you can easily collect multi-channel data, analyze golden opportunities, and continuously optimize performance. Don't let valuable data go to waste.