Social media - a gateway to connection, but also a headache.

In recent years, social media has not only been a place for users to share personal images, but has also become the most important sales and branding channel for small businesses. A viral Facebook post can bring in thousands of visitors overnight. A short TikTok video can turn an unknown brand into a phenomenon.

However, that "light" comes with great pressure: what to post, when to post, and how to measure it. Small business owners, already busy with a multitude of tasks—sales, customer service, operational management—can easily neglect maintaining a consistent social media presence. The consequences? A neglected fanpage for weeks, a no longer professional LinkedIn profile, and every time a new campaign needs to be launched, everything falls into a chaotic "last-minute rush."

Difficulties of small businesses when managing social media

Most small businesses (SMEs) face three major problems:

• Lack of time and personnel: Not everyone has a dedicated content team; often the owner or staff member has to handle writing, designing, and posting.
• Lack of ideas and engaging content: Writing trending captions and adjusting the tone to suit each channel consumes a lot of energy quantity.
• Lack of a clear measurement system: Posting and then leaving it at that, not knowing which channel is effective, not knowing where customers come from, gradually falling into the situation of “posting just for the sake of posting”.

GTG CRM's AI-integrated Social Media - A smart assistant for small businesses

To thoroughly address the above difficulties, GTG CRM has developed AI-integrated Social Media - an all-in-one social media management tool right within the platform.

The highlight lies in the combination of many Factors:

• Multi-platform posting management: From a single dashboard, you can schedule and publish simultaneously on Facebook, LinkedIn, YouTube… without opening each application separately.
• AI writes and creates content: Simply enter the main message, and the AI will suggest captions, titles, and hashtags for each channel. Specifically, AI can also create illustrations that match the content, or you can manually upload images, or even connect directly to Google Photos to quickly retrieve images.
• Visual effectiveness measurement: Instead of copying separate data, the entire reach, engagement, CTR, and multi-channel comparisons are clearly displayed on the dashboard, helping you know exactly where to invest more.

GTG CRM's AI can create both caption content and high-quality images

Post multi-channel content for FREE with AI now!

Situation In reality

Let's say you own an online fashion store. Previously, to launch a new collection, you had to:

• Write many different captions for Facebook and LinkedIn.
• Prepare images, time the posting according to each platform.
• Then, go to each app to see the number of likes, comments, and shares, and manually compile them.

With GTG CRM's AI-integrated Social, this entire process is streamlined to just a few minutes. You enter a few basic commands, and the AI will automatically suggest captions according to the tone of each channel. At the same time, you can use AI to create suitable illustrations or take them directly from your Google Photos. Then, you schedule posts for the whole week and let the system automatically report the results. At the weekend, you just need to open the dashboard to see which channel brings the most effective interaction.

GTG CRM's AI creates content for captions suitable for a variety of industries

Clear benefits for small businesses

When using AI-integrated social media, you will immediately see:

• Time spent on social media is reduced by more than half.
• Content is always fresh and suitable for each platform.
• Data is centralized, making decision-making easier.
• Brand consistency is maintained, no more "Facebook one way, LinkedIn another way".

More importantly, you can focus on the main task: Product development, customer care, instead of burying yourself in what to post today.

Conclusion

Social media is a must-have channel for small businesses to compete in the digital age, but it doesn't have to be a management nightmare. With GTG CRM's AI-integrated social media, you can write content using AI, post across multiple channels, and measure performance all in a single dashboard.